Welcome to Donita’s Lab, the go-to newsletter for beauty, business, and personal growth.

I’m Donita, an aesthetic brand owner with over six years of experience in the industry.

This newsletter is a space where I share my journey, both the triumphs and challenges, while navigating life as a thirty-something entrepreneur, beauty enthusiast, and woman of colour.

In Donita’s Lab, we dive deep into the realities behind running a business, managing finances, and embracing beauty in all its forms. I’ll explore the themes of self-expression, identity, and confidence, showing how beauty is more than skin deep, it’s about empowerment and feeling good in your own skin, regardless of societal expectations.

You can expect candid reflections on my personal experiences, from overcoming insecurities and teasing to finding my place in a fast-moving, often competitive industry. I didn’t start my business until I was 30, and through my story, I hope to inspire those who feel like they’ve missed their moment to begin.

Each edition will cover topics such as:

  • The intersection of beauty, culture, and self-esteem

  • Real-world business advice for budding entrepreneurs

  • Money management and financial growth

  • Personal stories of navigating life’s ups and downs

  • Insights on balancing work, family, and wellbeing

Whether you’re a beauty lover, an aspiring entrepreneur, or someone simply looking for real talk on personal development, Donita’s Lab is here to provide you with inspiration, insights, and a sense of community.

I can’t wait to welcome you into my world as we explore life, beauty, and business together.

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Success doesn’t follow a set timeline, and sometimes the path to finding your true purpose takes longer than expected. At 30, I stepped away from the corporate world and leapt into entrepreneurship. Here I share my life lessons.